About this app
About Sweet Alchemy
Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.
While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.
There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.
What is Sweet Alchemy?
Humor works here as a differentiator in a category crowded with interchangeable Hold & Win releases. By giving the Coin mechanic a clear narrative wrapper, a besieged gnome plus flames and flying objects, Play’n GO gives operators a title with an on-screen hook that needs little explanation.
The commercial argument is straightforward. The commercial hook sells itself on screen: Frank, the gnome gang over the fence, and a suburban garden turned battlefield.
Taken together, the release signals a provider comfortable iterating on both a familiar mechanical family and a familiar creative template. The single-Coin structure keeps a multi-feature game legible; GO Ultra supplies the higher-variance ceiling that engaged players look for; and Frank extends a character-first approach that Play’n GO has increasingly used to distinguish its output from the wider Hold & Win field.
What is Sweet Alchemy?
Then, one month later, the end of the world as we know it actually happened. The Coronombie Apocalypse, everyone masked up and the Fed printed a skrillion dollars and I lost most of my other freelance arrangements as everyone went into hiding and confusion and pandemonium.
But the groundwork for my own thing had already been laid, as did the actual global backdrop for speeding up what I was already predicting was going to happen anyway. So I focused up and got it started. I still wrote for CalvinAyre.com though, which actually hung on, to my pleasant surprise.
Meanwhile, EGI continued to grow and a year later, meaning now, it’s taking off. I’m thinking at this point I really have to put all my focus on EGI and probably let go of my column, but I liked it too much because Bill allows freedom of expression, not to be taken for granted, especially not in this censorific world.
