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Streaming is also becoming part of the product. Monk said prediction market interfaces had moved beyond their earlier trading-led presentation to incorporate streams, player propositions and combinations resembling sportsbook bet builders.
“It was still very much a trading kind of UX,” he said of Kalshi at the beginning of the year. “The actual product offering has come a long way.”
Andrew Gonzalez, founder of prediction market infrastructure startup ParlayX, believes the ability of small teams to provide liquidity is one of the sector’s defining features. “Anyone can be a market maker,” he said. “You have these two- or three-man shops.”
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On Monday, the AiA announced it had signed a memorandum of understanding (MoU) with the Association of Nigerian Bookmakers to establish closer ties on matters both in Nigeria and across Africa.
The MoU will explore opportunities for collaboration on areas such as safer gambling, player protection and taxation.
It’s the second MoU the AiA has signed in the last three weeks, having established a framework for closer cooperation with the Association of Gaming Operators of Kenya in late August.
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Yahoo Finance has ended its dedicated prediction market integration with Polymarket, cutting short a high-profile partnership less than a year after launch.
The investing and news site announced last week that it halted an arrangement in which it used Polymarket prediction market data for a dedicated hub on the website.
That relationship ended in April, just six months after it started. Yahoo Finance confirmed the end of that agreement to Bloomberg but noted that Polymarket remains an advertising partner.