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RubyPlay’s broader licensing footprint and distribution also give Splash Tech access to operators and markets it could not have pursued efficiently alone.

“Because you’re a small business, you need to pick your battles,” Wilson says. “I can’t go and get 10 licences this year. It’s just unrealistic. It would require so much work that it would distract us. Now we have that ability through our relationship with RubyPlay, and we are grabbing that opportunity with both hands.”

There is also a natural product opportunity. Splash Tech has traditionally been weighted towards sports within free-to-play, while RubyPlay brings a substantial casino ecosystem. For Wilson, the agreement creates a chance for Splash Tech to bring its distinctive engagement thinking into the RubyPlay world, planting a seed for future products that combine Splash Tech’s free-to-play and jackpot expertise with RubyPlay’s content ecosystem, market knowledge and distribution reach.

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Notably, sports bettors prioritised fast and clear information that was delivered without the interventions being disruptive. Casino players wanted accessible explanations and real-time support during play.

Land-based customers often lacked even basic pre-play information, and instead desired subtle, proactive support from staff.

Participants outlined several improvements. Of note were clear and simple financial disclosures, including real-time loss displays and transparent explanations of promotional wagering conditions.

What is Firebolt Multi 7s Hold And Win?

I may have started life in the industry as an outsider, but that is far from the case now. Those initial conferences were frightening, but they pushed me to meet people, and what I discovered was an industry built on community.

Now, when I attend conferences, I look forward to seeing people I genuinely consider friends, not just business contacts. One such friend is Gali Hartuv, CEO and co-founder of WarriorLab. We met at a conference and immediately hit it off. We now host regular monthly webinars about the iGaming industry,

I have also been impressed with the number of like-minded, empowered female CEOs and leaders I have met. I was recently added to a WhatsApp group exclusively for C-level women in iGaming. When I joined, there were already 150 women in the group, and I was told it started at just 20.